Strategy Work
Scroll through a few projects where I made a significant impact at Target and outside of corporate.
Making an impact through Creative Strategy.
I've pioneered strategies for various enterprise initiatives and audiences, continually challenging creative teams to widen their scope of vision. Below are a few examples of my impact on the work.
Expanding affirming spaces through diverse voices.
TakePride 2022
Latino Heritage Month 2024
Relevant insights for resonating results.
Lived experienced translated into influence
I’ve been involved with the Hispanic Latino Business Council since my first year at Target. I have been a key player in redefining our brand, elevating it, and contributing to its growth.
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I authored the new Mission statement, in both English + Spanish, for the Business Council in efforts to unify and clarify our council’s purpose.
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I crafted the Creative Brief for the new dynamic logo system and the renaming of our council. Elements of duality, longevity and relevance played into the redesign and renaming.
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I build, and now lead, an internal creative team that has been able to expand the logo system and the look + feel of the HLBC brand.
Brand Strategy Consulting
Helping BroBrosCloset evolve from a brick-&-mortar to a lifestyle brand.
As a Strategist, I was hired to consult and author the Brand Strategy for BroBrosCloset, a vintage and resale shop.
See the full project here: BroBrosCloset Brand Strategy